Knowblet Products and Solutions

We provide the following services to our clients:

Data Quality

• Does your business have a clear view on the quality of its data?
  
• Does your data support internal risk management and operational rules?
  
• Is your data fit for purpose?
  
• Can you use your data to make informative decisions based on fact and not just opinion?
  

Data is an asset if a business and qualify and quantify its value by connecting its usage to business objectives. Data Quality is a pre-requisite for effective business analytics and poor data quality introduces risks that are unplanned for.

At Knowblet Data Sciences the following components are included in our data quality process.

Data Curation

Our clients own high volumes of data within their organisations that invariably sit within various CRM’s and data warehouses. This is structured data that is captured into fields already set up in their CRM’s. We organise these datasets into a library of data that can be authenticated.

Data Authentication

Data Authentication means recommitting the organised data to much stronger authentication algorithms that run tests on each record. During this authentication process all ID numbers are checked against the South African National Population to ensure they are correct. The ID number is also checked against the full name combinations to ensure our clients know who their customers are. This process is run using algorithms that validate ID numbers, Full Names, Addresses, Contact Details and ID statuses i.e. deceased

Data Reduction

Data Reduction is a key component in our Data quality proceses and ensures that only the relevant data is returned to stakeholders to use for projects and decision making, putting our clients in a position to make decisions based on trustworthy data.

Data Completion

As records pass the authentication tests, they are run through a completion process which produces the latest contactability, location and demographical profiling outputs per record.

So what causes “corruption” in your data?

• Simple data entry errors
  
• Faulty data entry programming logic
  
• Migration of data between systems
  
• Weak authentication algorithms
  
• Natural data decay (at about 35% per annum)
  
• Duplications
  
• Poor data handling procedures and processes
  
• Lack of governance around data

Benefits of investing into Data Quality

• Cost savings from removal of redundant customer and product data
  
• Savings in operational costs
  
• Better strategic planning based on more accurate analysis and forecasting
  
• Increased revenue from identifying and targeting first time customers
  
• Enhanced revenue from higher customer satisfaction and retention
  
• Better regulatory compliance, fraud prevention and loss control

Our Data Quality Production Process returns the following outputs:

• Master File (Authentication, Contactability, Scoring, Adverse flag etc)
  
• Gazetted File (Deceased)
  
• Homeownership File (Deeds)
  
• Company Registration Number File (CIPC)
  
• Civil Unions File (Spouse, Family, Co homeowners, Co directors)
  

On request we are able to supply dictionaries containing all fields released in the files listed above.

Profiling & Open Market Identification

• Does your business know which profiles it derives its results from?
  
• Does your business have a clear view of its pockets of growth?
  
• Does your business action random sets of data hoping for acquisitions?
  
• Have you managed to reduce your cost per sale?
  
• Do you know what it costs you to work your prospects?
  
• Do you know which prospects to contact first?

Our methodology is premised on the Pareto Principle which states that 80% of your actions will be derived from 20% of your causes. This simply means that 80% of your results will come from your top 20% of your profiles. Knowblet Data Sciences makes these profiles visible to its clients. Knowblet Data Sciences is the only data working organisation that is not a credit bureau that has a complete view of the South African population and we use our clients profiling outputs to make visual where their pockets of growth exist and how many prospects are available within the South African market.

Our methodology is supported by a value proposition that says if you understand your profiles, know where your market is, then as a result your acquisitions performance should accelerate, operational costs should reduce and profit levels should increase.

Dialerstats Reporting

Inbound and Outbound Call Centres that use, predictive, preview, power diallers and office environments that create contact moments with client and CDRs for pricing & mining! Dialerstats enables management to evaluate performance of individual agents to improve the effectiveness of campaigns, control cost per acquisition per agent and have a complete feedback loop in place to review the quality of the data used by your call centres

Six basic tokens of data make up Call Detail Records and are at the basis of an unlimited number of Key Performance Indicators. These KPIs are relevant in providing many departments, managers, suppliers and other stakeholders with actionable knowledge.

1. ID Number of client
   
2. Contact Number dialled to get hold of client
   
3. Agent Name who dialled the contact number
   
4. Date & Time of contact moment with client)
   
5. Call duration of contact moment with client
   
6. Disposition

Fixing Broken Data

Knowblet Data Sciences are specialists in fixing broken and partial datasets. By fixing unworkable datasets, organisations can reconnect with their customers and increase revenue.

Fraud Verification

Knowblet also provides fraud verification services that make visual risks that are not easily identified during an application/on boarding process. This is beneficial in mitigating unnecessary risk and bad debt impairments later in the customer lifecycle.

Online Applications

Thracian explorer (Slim Version)

The Slim Version is a web based application that allows clients to search for an individual by using an ID number. The search will return all relevant information pertaining to that individual. The application allows you to expand your view to include all spouses, family members, co homeowners and co directorships with full contactability details.

Thracian explorer (Premium Version)

The Premium Version allows uses connectors that allow our clients to view data records from any internal data source. This allows Business Analysts and Data Stewards to become self-sufficient and more productive. Thracian explorer enables the user to have a single view of the customer without accessing various data sources.

The view of the customer can also include other transforms such as social networking platforms such as twitter as well as fraud verifications.

Thracian explorer (Exclusive Version)

The Exclusive Version allows uses connectors that allow our clients to view data records from any internal data source. This allows Business Analysts and Data Stewards to become self-sufficient and more productive. Thracian explorer enables the user to have a single view of the customer without accessing various data sources. The Exclusive Version includes all unstructured data that does not sit within any of the internal data sources.

The view of the customer can also include other transforms such as social networking platforms such as twitter as well as fraud verifications. The Exclusive version can include the following modules.

• Facebook Module
  
• South African National Database